Marketing Pilgrim Published: “CMO Survey Results Reported” plus 5 more |  |
- CMO Survey Results Reported
- Citysearch Enters Daily Deals Fray
- Vast Majority of UK Mobile Minutes Spent on Facebook
- Behavorial Advertising Takes Another Hit from Washington
- Let the Google v. Content Farm Games Begin!
- Twitter Makes (More) Money
| Posted: 15 Feb 2011 07:13 AM PST
It looks like the C-suite marketing set is optimistic about social media which comes as no surprise because even if you weren't you couldn't say it because you would be laughed out of the business (doesn't mean that you would be wrong but don't' dare swim upstream in social media waters!). Spending looks to increase over the next few years.
What is not happening though is the clean integration of social media into overall company and marketing strategies.
This is likely to be attributed to the 'newness' of it all. In fact, I would have to question those who rate their integration as very effective because that smacks of having it all figured out. Tough to have something that is constantly changing all figured out. I would say that strong marketers are never satisfied with integration efforts because it is a difficult think to do when all the rules are set. There is little in the social media realm that has a standard result so this moving target will always be hard to hit. One other area of interest is the apparent slow down in hiring activities. Did companies already staff up last year or is part of the strategy in marketing to make due with what you have so you can keep budgets in line? What's your thought on this one?
There is a lot of information in the survey and you can get the results here. What is your level of confidence moving forward as a marketer? Are you seeing improvement? If so, where? What else needs to happen to move the needle in the future? Tell us in the comments.
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| Citysearch Enters Daily Deals Fray Posted: 15 Feb 2011 05:35 AM PST
Today add to the list Citysearch. They are taking a slightly different approach in that they will serve as a deal aggregator. MediaPost reports
As this social media phenomenon of daily deals continues to evolve this will not be the last of many variations on the theme. How Citysearch approaches the space will likely determine its success although, honestly, it is not usually top of mind like it once was for consumer information. Will this type of offering put it back on the map, so to speak?
"Smart type ahead" technology, huh? There will be the opportunity to opt-in for location-based offerings automatically or a user can do the old-fashioned type in their location. Honestly, I sure hope that the mobile identification aspect works better than the desktop locator which gave me deals in a town that is 45 minutes from where I am typing this (and I have never been to but who's counting). How much room is there in the daily deal space? What are you interested in with regard to a daily deal offering? Is the Groupon way good enough? Are you looking for as many options as you can handle or is this starting to feel a bit cluttered already? Your thoughts?
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| Vast Majority of UK Mobile Minutes Spent on Facebook Posted: 15 Feb 2011 04:49 AM PST Sometimes there are results or measurements that make you stop for a second and wonder exactly what it means. The chart below comes from comScore via Silicon Alley Insider and shows how those in the UK spend their time on mobile devices. Note from SAI site: ComScore’s UK data is unique because it has access to anonymized mobile web data through the country’s five mobile operators.
With Facebook being so far ahead of all other sites combined you do have to take a step back and wonder just what is next in the mobile space. Since advertisers go where the people are it looks like Facebook is in pretty good shape, huh? Wonder what these numbers look like for other countries? What are your thoughts?
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| Behavorial Advertising Takes Another Hit from Washington Posted: 14 Feb 2011 05:23 PM PST
Says Franken:
All of this comes only days after two “Do-Not-Track” bills were introduced in Congress. Jackie Speier, a congresswoman from California introduced the “Do Not Track Me Online Act of 2011.” The act would give the FTC the power to force companies to offer an option that allows consumers to opt-out of internet tracking. A statement from Speier’s office went so far as to say, “Failure to do so would be considered an unfair or deceptive act punishable by law.” On Thursday, Rep. Bobby Rush reintroduced his privacy bill which would require companies to get consent from any consumer they wished to track. And that’s not all. Washington watchers say that a few more Representatives and Senators will be submitting their privacy bills over the next week such as Rep. Ed Markey who will introduce a bill specific to online privacy for children. Privacy on the internet has become an oxymoron and it is about time that the laws caught up to the technology. In the meantime, internet companies are taking it upon themselves to put privacy protections into place with browsers that allow for opting out of tracking and stricter rules regarding the use of collected data. But with so many government officials spearheading their own agendas it’s hard to imagine that any one of them will succeed in putting a reasonable plan into place. Certainly not any time soon. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| Let the Google v. Content Farm Games Begin! Posted: 14 Feb 2011 01:21 PM PST
The Google blog tells us the following
If you would like to get the extension you can here. Now, this idea is intriguing because it appears as if Google is saying "Crap, we can't really tell craptent from content either, can you help us out?" It's an interesting approach from a company that has pretty much dictated to the world what it should or should not deem appropriate based on its algorithm being smarter than all humankind combined (ok, that wasn't fair but I said it anyway Another possible outcome? Job growth. Good thing Demand Media just got that IPO cash and Associated Content has the Yahoo! cash store to withdraw from because now they can both hire a whole wave of people for as little as possible to submit each other's content to Google so they can effectively review spam the competition away! Neat-o! Maybe that's Google's end game in all of this. They know that if they open this door then it will start the 'Gunfight at Craptent Corral' which could mortally wound the purveyors of slick SEO'd content that makes Mr. Algo happy but leaves intelligent human beings hungry for content that isn't paid for by the keyword. Let them kill themselves in the SERP’s and Google is just an innocent bystander helping the world get good information that is done in complete sentences and with limited typos. Now imagine this idea taken to the next level. What a great chance for the New York Times, Wall Street Journal and others to take aim at the Huffington Post. Now we're talkin'!
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| Posted: 14 Feb 2011 12:59 PM PST
Let’s go with profit, as Twitter is now poised to raise the cost of their Promoted Trends from $70,000 to $80,000 a day to a potential $120,000 a day. Since the ad space routine sells out, it sounds like a case of what the market will bear. Now all Twitter has to do is find a way to personalize the delivery so they can sell more than one trend slot a month. Costolo told conference attendees that Twitter is growing at a “ridiculous rate,” and that more and more, people are using the service to communally celebrate individual events. This certainly was true during the Super Bowl where tweeters broke a record by sending through 4,064 Tweets per second during the final moments of the game. Not that all of the Tweets of the day were about the game. The commercials and the half-time performance accounting for a huge percentage of the day’s chatter. No doubt there are plenty of people using Twitter, but the Promoted Trends slot has a downside. It can only be seen when using Twitter’s home page. With 40% of Tweets coming from mobile devices and many more people using facilitators such as HootSuite, how many users actually see these Promoted Trends on a daily basis? Apparently, it’s enough people to allow for a generous price hike. Have you ever clicked on a Promoted Trend? I’ll admit that I had to click on today’s just to see who in the world was promoting a heart shaped pizza. Join the Marketing Pilgrim Facebook Community
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). If I read that correctly, even having actual human input is considered an algorithmic event by Google. How dehumanizing! Thanks Google!
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