Marketing Pilgrim Published: “Cup of Joe: Send Me Money Right Now Because I Want It” plus 2 more |  |
- Cup of Joe: Send Me Money Right Now Because I Want It
- What Exactly Are We Trying to Keep Private on the Internet?
- (Almost) Everybody Loves Facebook
| Cup of Joe: Send Me Money Right Now Because I Want It Posted: 26 Feb 2011 07:23 AM PST The other day I realized that most of you have never sent me any money. Well, I want to change that right this minute! Below is my PayPal address. Sent me as much money as you can to it as soon as you can. On the Internet there is so much amazing free stuff that we are starting to feel entitled to it. even I am guilty of this. When I watch some of my favorite shows on Hulu I expect for them to load on time and play continuously with no stalling or interruption. And when they don’t, I am really ticked off. The thing is, this isn’t Hulu’s problem. Hulu doesn’t owe anything to me, and I am not entitled to any of those free shows. Hulu built an entire business around giving away free programing for advertisements. The only thing they are required to deliver is an audience for the companies that buy ad spots. This week, we saw two incredible examples of assumed entitlement on the web. First with everyone’s favorite web comic The Oatmeal. Apparently, Mr. Oatmeal (Matthew Inman) had posted an older comic on his facebook page. One of his fans was disappointed that he didn’t post a new one, and began an argument with Inman via facebook message. In the end, Inman took a screen shot of the dialog and used it for his most recent comic. Our second example comes from the infamous TechCrunch. Here we see an exchange with Robin Wauters and a PR professional that is angry that his client isn’t getting the type of coverage he thinks they should. TechCrunch is the type of coverage that every startup strives for. Here this PR professional made a pitch to one of TC writers. When he politely declined with an email response, the PR ‘pro’ got abrasive and started acting like a child that didn’t get what he wanted. I have sent numerous pitches to TechCrunch and not one has ever been picked up or responded to. And I am not alone, most that try to pitch them get nothing. It’s the way things work with a popular publication. In both cases above we see folks who thought that because they woke up and turned on their computer that day, they were entitled to everything that was possible. We all should be grateful for all of the amazing things that we have. And remember that a large portion of the world is still not connected to the Internet. Thinking about all this reminds me of one of my favorite comedians. So I am going to let him sum up the final thoughts on this one. Oh by the way, the email address above is real, but it isn’t connected to PayPal. I don’t really want you to send me money, because I am not entitled to it!
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| What Exactly Are We Trying to Keep Private on the Internet? Posted: 25 Feb 2011 04:38 PM PST Most people would think twice about typing their social security number into an online profile, but what about your driver’s license number? What about your grades? The organizations that you work for or even your mother’s maiden name? The Center for Media Design at Ball University conducted a very interesting study about what kinds of information people are willing to share. Rather than hand out a questionnaire, they asked the students to write down categories of personal information on slips of paper. Then they had them drop the slips into boxes based on how comfortable they would be sharing that information. What they found right at the start was that everyone had a different idea about what was personal. For some, it was labeling information such as ID numbers, others thought that if you wanted it kept a secret then it was personal, while others thought more generally about things such as preferences, relationship status and life experiences. When it came time to add the slips of paper to the comfortable, cautious or not going to share that box, more questions arose. Who is going to see the information? Once I give you the information will you keep it to yourself or will it be public? What exactly are you going to do with the information once you get it? What you see here is a representation of their results.
The actual graphic at the CMD site is interactive, so you’ll want to visit there when you’re done here so you can look at the details. But here’s an overview. In the red zone, you’ll find obvious things like social security numbers and medical information. But you’ll also find mother’s maiden and information about children. Participants were concerned about sharing family details that could be linked to passwords. People were happy to share their sexual preference but not their sexual history which landed squarely in the red zone. Politics, religion and opinions all landed in the yellow and green zones which is surprising ,but all criminal and disciplinary information was off the table. What’s important to note here is that privacy is a huge concern for all internet users and that’s something you need to be mindful of when interacting with potential customers. A verification program that asks for something as simple as the name of your best friend from childhood is enough to raise red flags. This is why it’s so important to clearly state your privacy rules, how you collect information and what you’re going to do with it and then stick with those rules. A customer in need of supplies may be willing to share their medical history online but they won’t be a customer for long if they find out that their information is being sold or mishandled. Visit The Stop and Go of Data Flow for more information about privacy expectations on the internet.
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| (Almost) Everybody Loves Facebook Posted: 25 Feb 2011 01:04 PM PST This week’s not surprising fact is that 52.2% of internet users log in to Facebook at least once a month. eMarketer says that number will climb to 62% by 2013 and after that, Facebook will simply take over the entire internet and we will all be made slaves to the “like” button. Okay, that last part is mine, but eMarketer is an expert at predicting things and if they say that 152 million people will be logging on to Facebook by 2013, I believe them. Here’s a chart:
Not that we needed to see the numbers, right? Just look at the number of times Facebook is referenced throughout your day. Aunt Susan left a comment on your photo. Vonda from accounting says she got a free sample of Purell through the site. Your best friend from college is having a party and the invitations are on Facebook. And when you checkin to your favorite TV show on Get Glue, you begin by logging on with Facebook connect. Seriously, there’s just no escaping the beast. On the other hand, Twitter’s bite of the social media pie is still barely more than a few teeth marks around the edge. Only 9% of adult internet users signed on to Tweet in 2010, but they’re expected to nearly double their users by 2013. Where Twitter excels is in the area of growth. eMarketer says that Twitter’s growth rate is still on a steady rise while they predict a slowdown in growth for Facebook. Mostly, that’s because by 2013, the only people without Facebook pages will be newborns and I imagine that will spark a whole new trend and soon.
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