Marketing Pilgrim Published: “The New York Times’ Pathetic Case for the Decline of Blogging” plus 1 more

The New York Times’ Pathetic Case for the Decline of Blogging

Posted: 22 Feb 2011 08:03 AM PST

If you feel that the New York Times has the pulse of the Internet then the answer to our headline would be yes. In fact, the Times article which ran on Sunday is titled "Blogs Wane As Young Drift to Sites Like Twitter". That's a pretty heavy statement especially when you are saying even the shortest blog post idea can be just as effectively conveyed in 140 characters or less. Maybe TweetDeck will end up being the "Anti-Twitter" by allowing over 140 characters?

The article is provocative for sure and focuses on younger Internet users (at least initially).

Like any aspiring filmmaker, Michael McDonald, a high school senior, used a blog to show off his videos. But discouraged by how few people bothered to visit, he instead started posting his clips on Facebook, where his friends were sure to see and comment on his editing skills.

"I don't use my blog anymore," said Mr. McDonald, who lives in San Francisco. "All the people I'm trying to reach are on Facebook."

Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.

First off, nice job by the Times using Twitter as the catch for their story then shifting gears to Facebook (which actually makes more sense from the get go but who's counting?). But back to the premise.

The notion is that blogs are losing much of their 'shine' to Facebook and Twitter. This 'conclusion' is reached based on the following bit of research.

The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. Among 18-to-33-year-olds, the project said in a report last year, blogging dropped two percentage points in 2010 from two years earlier.

This is where I call BS. How can you infer that blogs are 'in trouble' when you are looking at numbers relating to 12-17 year olds? Kids in this age range can't pay attention to much anyway just because they are simply kids in that age range! It's certainly not because they have found the better way to get their thoughts across. It's because they found the easiest way, for now. A quote from a young lady proves this point.

Kim Hou, a high school senior in San Francisco, said she quit blogging months ago, but acknowledged that she continued to post fashion photos on Tumblr. "It's different from blogging because it's easier to use," she said. "With blogging you have to write, and this is just images. Some people write some phrases or some quotes, but that's it."

As people grow and mature in how they think, the inevitable happens which is that you cannot usually get a point across or make an argument or defend a position in 140 characters or less. Even Facebook has limits. This idea that blogs are fading based on the findings about teens and blogging is pretty silly. In fact, the Times shows it's engaging in some sensationalistic journalism because if you read on the stance about blogging being on the decline softens and pretty much goes away. That's why this whole thing is nonsense really.

The blurring of lines is readily apparent among users of Tumblr. Although Tumblr calls itself a blogging service, many of its users are unaware of the description and do not consider themselves bloggers — raising the possibility that the decline in blogging by the younger generation is merely a semantic issue.

Ok, New York Times what is it? Are you pushing the beginning of the end of the blogging or are you jus trying to use headline journalism to get a few more pageviews? Hey, even if blogs are going the way of the dinosaur it looks like you guys picked up a few tricks along the way, huh?

Let's look at what is really happening. People who are blogging because they are looking for an outlet of some kind are losing interest mainly because people are not reading their posts. There are usually two reasons for that; 1) they are not promoting the blog so the idea of "if you write it they will come" is in effect and that doesn't work and 2) it's very likely that their writing is awful or what they have to say isn't interesting to anyone but themselves. Don't blame the platform if you can't write.

Finally the article looks to blogging in older folks and reports

While the younger generation is losing interest in blogging, people approaching middle age and older are sticking with it. Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.

Here's my conclusion. Right now, as the world exists today, with all of this still being relatively new to the masses, we like to think that everyone who is growing up on 140 character bits of communication and piecemeal updates via Facebook and location based services will continue to do so. I say they will but they will also embrace the fact that real communication requires more 'meat on the bone'.

As a result you will see young people who really have something of substance to give to the world will come back to a blogging platform or one that resembles it. They will do it because they are thinking more analytically and realizing the limitations or annotated communications.

So if you are thinking that blogging is truly waning take a look at the reality and ignore the headlines. At least those from the New York Times.

Deals, Discounts and Coupons: The Thrill is Gone

Posted: 21 Feb 2011 01:29 PM PST

It’s President’s Day and you know what that means! Low low prices on mattresses, bedding, jewelry and cars, cars, cars. If George Washington were alive today, he’d be lining up to get a great price on a new Toyota! Honest, says Abe!

Do you remember the days when Washington and Lincoln were respected men of history and not hyperactive, humorous pitch men? Me neither.

But there was a time when people planned for holiday sales because it was the only time of the year you’d get such a great deal. Magazines would publish articles about the best time to buy new sheets or barbeque grills because most of the deep discounts were calendar-based. How does that work now that we get bombarded with great deals every day? From Amazon’s Daily Deals to Groupon’s half price offers, to downloadable and printable coupons for hundreds of products and restaurants, the average person could go broke saving money.

On a daily basis, I get a dozen discount offers in my email box and a few more via Twitter. Even Best Buy now reminds me that I can save if I buy completely unrelated products through the Best Buy rewards program. I love a good deal and I’m known for never paying full price but even I’ve grown weary of the constant stream of deals, discounts and coupons.

The very word “deal,” used to imply that you were getting something special. A reward for shopping at a certain time or for being a loyal customer. Now, when ten mommy bloggers note it on their blog and three people send it to me via Facebook, I don’t feel so special anymore. And can it really be called a discount when the item never actually sells for the full price as is the case with Amazon?

Studies have shown us that people follow brands on Facebook and Twitter in hopes of getting a coupon. Studies also show a huge rise in the number of people using deal sites like Groupon on a regular basis. But at what point will we all begin turning a blind eye on the great deal? How soon before 50% is looked at as hardly worth the effort? It’s 90% off or nothing!

If being different is how a company stands out in a crowd, maybe it’s time someone tried reverse psychology. To honor those men who helped shape our country, we give you the President’s Day Full Price Sale. Nothing discounted, because when it comes to quality and standards, you always get what you pay for.

I’ll bet there are a couple of marketing geniuses out there who could totally make that idea work.