Marketing Pilgrim Published: “Twitter Video Tutorial on Promoted Tweets Makes the Rounds” plus 4 more |  |
- Twitter Video Tutorial on Promoted Tweets Makes the Rounds
- SMB’s Optimistic But Still Struggle With Economy and Marketing
- Lost: Internet Marketing News, If Found Please Let Us Know
- TweetDeck: Now With Longer Tweets
- Apple, Google Unveil Competing Subscription Plans
| Twitter Video Tutorial on Promoted Tweets Makes the Rounds Posted: 17 Feb 2011 06:39 AM PST Thanks to Peter Kafka of All Things Digital’s MediaMemo, the world can see how Twitter is trying to educate people to use (to Twitter this is the code word for ‘pay for’) their Promoted Tweet service which is not exactly setting the ad world on fire as of yet. He does a great job of summarizing the video here. The video is 40 minutes long but the biggest takeaway is at the 35 minute mark where the Twitter rep spins how some people will not like the ads and they will be vocal about it. In other words, your ads will catch some flak so you better be ready. But don’t worry, it’s just a few people overall and we want to help you turn a problem into an opportunity! How nice.
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| SMB’s Optimistic But Still Struggle With Economy and Marketing Posted: 17 Feb 2011 05:51 AM PST
As a result they rely a lot on relationships, street smarts, networking savvy and a sometimes oversized portion of optimism. I say oversized only because they have to keep hoping that things will get better or else they can lose the will and, quite plainly, not have the resources to keep the doors open. One of the companies that is tied to these folks, MerchantCircle, has produced its fifth Merchant Confidence Index for Q1 2011 and the results paint a picture that is typical SMB: cold harsh reality living right next store to hope and optimism. Here are some of the results from the survey. How would you rate today's economy compared to the past twelve months? About 62% of those surveyed said the economy is the same or weaker today then it has been over the past 12 months. Enter the SMB Optimist's Club! How do you expect sales revenue to change over the next 3 months?
57% feel that their sales will improve somewhat or significantly in the coming months. This is where you have to love the SMB because in one breath they say that conditions in the overall economy are not so hot but they feel that it will break in the coming months. When it comes to marketing it looks like it won't be the thing that helps that sales increase happen!
75% of the respondents said that their current level of marketing spend will either remain the same or decline. If you work with SMB's on a regular basis the 'news' that their marketing spend will remain the same is not a good thing. SMB's tend to spend money on marketing when they have it rather than actually having a budget for it. In this economy, many don't have it so remaining the same in their spend could be a euphemism for "we aren't spending much this year either". The hope for this group comes in the form of social media which is still perceived as a near no cost option for them to get the word out. That perception holds until the realization that the cost of time, people resources and knowledge are indeed 'expenses' can be a bit of a buzz kill but it sure beats spending cold hard cash on Yellow Page ads. What are the ways that these folks are promoting their businesses? The following list is the percentage of SMB's who said they will be using these particular outlets to promote their business Facebook – 70.3% Aside from the largest players it's pretty interesting to see that the cooler the service is perceived to be by the Silicon Valley technorati the less it is used by the common man. Is there an Internet reality divide developing where the hip and cool come up with toys for the hip and cool while the masses just look for things that might actually work to help them? So how do you react to these findings? Do you see it differently? Where are we on the mass adoption scale for location-based services and the like? Is that kind of talk just for the VC crowd to get all hyped up about? Are findings like this something to be concerned about regarding a bubble in the Internet space? Let's hear your thoughts and opinions. It's good because it gives us something to do during a slow news day!
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| Lost: Internet Marketing News, If Found Please Let Us Know Posted: 17 Feb 2011 05:37 AM PST
How about a slow news year? So far, 2011 has been a bit of a snoozer. If you were wondering why JC Penney getting busted for blackhat SEO was such a big deal, it’s because there’s been little else to report on recently. For example, today’s big story is that President Obama plans to meet with Mark Zuckerberg, Eric Schmidt and Steve Jobs. Sounds like a cool meeting, but not exactly something you can write 400 words around–although ABC News gives it its best shot! So, if you see a marketing story you think would be of interest to other Pilgrims, please let us know. Not just today, but any day. Hey, we may just give you a shoutout in return. Cheers and good hunting!
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| TweetDeck: Now With Longer Tweets Posted: 16 Feb 2011 03:30 PM PST Bigger is always better, right? That’s the idea behind Deck.ly, a new service from TweetDeck that allows you to Tweet as long as you like. In the two weeks since the service has been active, 1.35 million extended Tweets have been posted to the program, like the one below from Tony Robbins.
TweetDeck reports that many Twitterattis are up in arms over this development. I’m not really sure why. If you don’t like the service, don’t use it but the naysayers may grow in number as TweetDeck moves forward with its plan:
Each deck.ly link takes you off Twitter to a page that looks very much like a single post on a blog. Here, you can see all the comments on the post and it’s actually quite nice if you can get past the ugly color scheme. Currently, the pages have a big, empty sidebar which TweetDeck wants to fill with ads. Go for it. Why not? This is another case of people expecting something for nothing. You get the software for free, so buck up and live with a few ads. Click on them sometimes, do your part to keep the service alive. So far, TweetDeck is showing some nice numbers: 1,350,000 Deck.ly landing pages Some commenters have said that the influx of clicks stem from the fact that people think the deck.ly links are like any other shortened link, so they’re being tricked into clicking. Not really. It clearly says (cont) before the link, so I think people get it. The only problem it may create is that it takes you to another page which, if you’re reading it with a mobile device, can be annoying. When I first read that TweetDeck was offering a way to write extended Tweets, I thought it was unnecessary and annoying. But, after following the flow of a couple of these Tweets, I’ve changed my mind. What you have here is no different than the blogger who links to her post on her blog and the fact that you can collect comments in one spot is very nice. I think we need to look at this, not as a way of extending the Twitter experience, but as the next step in homogenizing our social media efforts. And the fact that it opens up a new space for advertising is good news for all of us. What do you think of TweetDeck’s new extended Tweeting program? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| Apple, Google Unveil Competing Subscription Plans Posted: 16 Feb 2011 12:19 PM PST
Google has a brand new system that will allow online content producers to sell subscriptions. Is that a coincidence? Coming only a few days apart, it does seem that Google is trying to one-up Apple especially since Apple is taking nothing but flack from producers in regard to their offer. Here are Apple’s rules. Any content producer that wishes to sell a subscription can do so through the iTune’s app system which provides one-touching (think impulse) buying. That’s great. If a person clicks and buys, Apple get’s 30%. Not so great for content producers. Where it really gets sticky is in this next bit.
Which means a consumer must be offered a choice, go out to the website and pay for the item or stay here and pay with one click. Since studies have shown that people prefer apps that don’t take them out to a browser, it’s pretty obvious which choice they’ll pick. Content producers are crying foul, saying they can’t afford to take a 30% hit. Apple says it’s worth it because more people will see and buy into their subscription packages. 30% is a little steep, but I’ve got to agree with Apple. If I have to go to a browser and fill out all my credit card info, I’m going to think twice. Single button and it comes out of my iTunes account? I’m in. Google’s counter offer is Google One Pass. Here, customers set up a one pass account and from there they can subscribe to content, manage subscriptions and read the content on PC, iPad, iPhone, mobile skywriting. . . however you want. Cost to the publisher? Around 10%. Quite a difference from Apple and without all of the rules. The downside? Google has to get people and publishers to sign up for One Pass. Apple already has an audience on iTunes. So, big, built-in audience for 30% or up and coming network for 10% — if I was a publisher, I’d be looking seriously at Apple. What do you think? Is it worth giving up 30% of your revenue for a shot at Apple’s audience?
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You’ve heard of a slow news day, right?
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