Marketing Pilgrim Published: “Great Jobs Waiting On Marketing Pilgrim’s Job Board!” plus 6 more |  |
- Great Jobs Waiting On Marketing Pilgrim’s Job Board!
- Googleplex All a Buzz of Android Honeycomb
- Saab Cars to Come with Personal Android
- New Mobile Rewards Keep Advertisers in the Loopt
- The Internet is Key for Community Involvement
- Marketing Pilgrim’s ADVERTISERS Rock! Join Them Today!
- Ad Trade Groups Set Out to Make Measurement Makes Sense
| Great Jobs Waiting On Marketing Pilgrim’s Job Board! Posted: 02 Mar 2011 07:29 AM PST
On the flip side, if you are looking for a job make sure you check our marketing job listings regularly. These update every day and despite the economic times this is a great industry to be looking for your next great opportunity. And we want to help! Here are a few jobs that we cherry picked from the list today Digital Marketing Manager for Nokia in Paris Online Marketing Specialist for Red Hat in Raleigh, NC Senior Marketing Manager – Social Media for Microsoft in Tacoma, WA SEO Engineer at ADP in Redwood City, CA
These are just a few of the great jobs that are currently listed and new jobs show up every day. So if you are looking for a new gig or you are an employer or agency looking to list your interactive marketing, search, social media and other openings try out the Marketing Pilgrim Job Board today! Oh and by the way, at only $27 per month per listing it’s hard to say no. Join the Marketing Pilgrim Facebook Community
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| Googleplex All a Buzz of Android Honeycomb Posted: 02 Mar 2011 07:11 AM PST Apparently today is “Android day” and I didn’t get the memo. It’s also a “no news so let’s slap up some videos day” on Marketing Pilgrim. Exhibit B, Google’s Mountain View HQ–aka the Googleplex–took delivery of a giant honeycomb to mark the launch of Android 3.0 for tablets. Pity the guy whose job it is to go to work and dress in a bee costume and dance for the Googlers. (via)
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| Saab Cars to Come with Personal Android Posted: 02 Mar 2011 05:59 AM PST
Four years on and I don’t know if that ever came to fruition. However, I do know that Saab is about to get a whole lot of Android added its line-up of cars.
Well played Saab, well played!
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| New Mobile Rewards Keep Advertisers in the Loopt Posted: 01 Mar 2011 01:44 PM PST
Think of it as Groupon meets Foursquare meets Yelp. Advertisers can send ads based on the close proximity of one of Loopt’s five million users and offer-up a deal that may be too delicious to pass up (pardon the pun). Depending on how you look at it, the fact that users don’t have to check-in to receive the offer, is either really cool or really annoying. Fortunately, Loopt users will have to opt-in to receive the Rewards Alerts service. Now, if the ads could include targeting based on my eating habits, this could be a winner. If Loopt knows that I tend to grab a Dunkin Donut around 10am, then it would make sense for Krispy Kreme to try and get a piece of that action–the next time I pass by at that time. Of course, this assumes you use Loopt. I don’t, but the prospect of free food–or a discount on a new pair of sneakers–has peaked my curiosity enough to try it out. I just need to wait for the service to expand beyond Austin–although I will be in Austin for PubCon next week. FTW!
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| The Internet is Key for Community Involvement Posted: 01 Mar 2011 12:45 PM PST
The study, which was conducted in San Jose, Calif., Philadelphia and Macon, Ga. was designed to measure the effectiveness of local, community and civic communications. The majority of respondents agreed that access to a broadband connection was very important and 34% said that having the internet majorly impacted their ability to participate in the community. Oddly, the survey found that many people with broadband connections were more critical of their local government which could be based on the fact that they have more access to information. If you don’t see all the people complaining about the road construction, you may think the city is handling the issue just fine. Social media is a growing trend when it comes to local information. 32% of the internet users surveyed use a social networking site to stay in touch with their community, 19% use local blogs, 19% are on an email list and only 7% turn to Twitter for local news. In order to test the accessibility of local information, participants were asked to find a variety of information such as school budgets and details on community services. Google was a popular choice for the search, and in each town, one local news website rose to the top of the list. Rarely did the searchers access the actual community websites and even when they did find the information only 37% said it was clear and understandable. What is clear is that communities could be doing a better job disseminating information. Informed people are happy people (except for some broadband users as noted above) and happy people are more likely to get involved in their community and that’s good news for everyone. Your mission is to take a moment to think about what you can do to help your community. It doesn’t matter if you sell products internationally, as a business you should support the town where you live, shop and play. Have any great ideas for how a local business can get more involved with the community? Let us know in the comments below.
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| Marketing Pilgrim’s ADVERTISERS Rock! Join Them Today! Posted: 01 Mar 2011 11:06 AM PST
For those of you would like to reach our audience of top flight Internet marketing professionals we have sponsorship and advertising opportunities available for you too. You can also contact us today by email, editor [AT] marketingpilgrim DOT com. VISIT OUR SPONSORS TODAY! WPROMOTE – Superior search engine marketing
THANKS AGAIN TO OUR ADVERTISERS AND OUR READERS! YOU ARE ALL THE BEST.
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| Ad Trade Groups Set Out to Make Measurement Makes Sense Posted: 01 Mar 2011 11:02 AM PST
The IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) announced their new initiative at IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data. According to their press release, "Making Measurement Make Sense" has three primary objectives:
Nancy Hill, President-CEO of 4A's says;
The question here is first, do we need a new system of measurement? For years, people have been saying that counting clicks is worthless. But what other options are there? How can we effectively measure engagement if not by the response to an action? TV and radio commercials manage it. No one clicks on the TV, yet we’ve found a way to properly charge for ad time and measure the results. With mobile, tablets, and in-car computers, we’ve come a long way from the days of the punch the monkey banner ads. And with the work being done with 3-D and QR codes, it seems like only a matter of time before print ads will pop out of the page to present a hologram image of a product. How will we measure the effectiveness of that? The bigger question is, can they come up with a system that works for all forms of digital advertising and can they get people to use it? When they talk about a plan for the roll-out of the new system it reminds me of when the US tried to go metric. It seemed like the right thing to do. The rest of the world was working in kilometers and meters, so we should be, too? But years later, most of us are still talking about feet and inches and we cook with cups and teaspoons. Will switching to a new digital measurement model be any easier or more effective? What do you think? Time for a change? Can we change? And do you have any thoughts on how we can better measure the success of digital campaigns?
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