Selasa, 01 Maret 2011

Marketing Pilgrim Published: “Insights from Google’s Chief Business Officer” plus 5 more

Marketing Pilgrim Published: “Insights from Google’s Chief Business Officer” plus 5 more

Link to Andy Beal's Marketing Pilgrim

Insights from Google’s Chief Business Officer

Posted: 01 Mar 2011 07:22 AM PST

We don’t normally put long videos up here at MP but this one might be worth your time.

This interview with Nikesh Arora, Google’s newly named Senior VP and Chief Business Officer, was done on Bloomberg West which is a new TV offering covering the West Coast tech scene. We picked up the clip from Clip Syndicate. There is a lot of ground covered in 11 minutes or so. Enjoy.

Google’s Street View Shows More Off Road Sites

Posted: 01 Mar 2011 05:21 AM PST

While I write about Google's Street View and their cars with mounted cameras that have caused considerable distress in some places of the world, I have never seen one in the wild. Another thing I have never seen is one of the Google Street View trikes that have been going places that cars can't go.

These trikes (to the right) have been busy for the past two years gathering data from places that cars just can't get to. The trike was developed by a Google engineer during his 20% time on the job. Insidebayarea.com reports

Google’s Street View service has mostly been limited to places where cars mounted with cameras can drive. But now, Street View increasingly will include images of public and private sites ranging from selected hiking trails of the Rancho San Antonio Open Space Preserve near Los Altos to Sea World Orlando to Kew Gardens in London.

To extend Street View to places beyond the reach of its ubiquitous Toyota Prius fleet, Google is using ungainly, 250-pound, 9-foot-long, human-powered trikes with a 7-foot stalk of cameras on the back. The trikes were the brainchild of Google engineer Daniel Ratner, who visited cobblestone alleys impassible to cars in Barcelona, Spain, and realized Google needed something to record universities, parks, trails and other places, many of them private, where cars can’t go.

The Google LatLong blog provides a few pictures of where these trikes have been collecting data as well along with its announcement of releasing much of this new material for Google users to enjoy.

In 2009 we introduced the Trike, a modified bicycle outfitted with Street View equipment, to visit these locations, from towering castles to picturesque gardens. The Trike team has been pedaling around the world, and today we've added more of these unique places to Street View in Google Maps.

Here is an example of somewhere where no Prius could tread but the trike could thus providing Google users with pictures from the gardens at the San Diego Art Institute.

So look for more information from Google's Street View which is likely to be attached something else that we view often in Google: ads.

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Doors Are Open At The Marketing Pilgrim Writers’ Garage

Posted: 01 Mar 2011 04:28 AM PST

Ever read something here at Marketing Pilgrim and said "I could write something like that. In fact, I could write it better!" Ok, so you are like a vast majority of our readers :-) .

Many people contact us and say that they have a great idea for a guest post or something else. While we would love to facilitate each of those requests that's impractical.

To help more people have a voice and place to put these great ideas, we are rolling up the doors on the Marketing Pilgrim Writer's Garage. Since the tech space is full of stories about how businesses got started in a garage we figured why not let aspiring (or established) bloggers have the same opportunity.

What is the Marketing Pilgrim Writers' Garage exactly?

It's a place where anyone can submit a post to us here at MP. We have a 'garage' set up where we will house these posts (after we have approved them for content etc) and when one catches our fancy we may move it over to the main Marketing Pilgrim site. It's that simple.

Why are we opening the Garage?

We look for guest posts often but even more often we are pitched with the 'next great post' idea. We respect that kind of passion but we can't just let everyone have a crack at posting on Marketing Pilgrim for many reasons, not the least of which is time and resources.

We have also found that even when we set up a post it can be a much longer process to get it done and posted. With the Writers' Garage we eliminate the 'guess work' and have a place where people can post at their leisure. If something catches our eye we can put it on the main blog. In the end, the reason the post happens is because of a writer's effort and ingenuity.

What are the rules?

They are pretty simple. The post has to be about the marketing world. We specialize in Internet marketing but we are not restricting posts to just that area because we believe that online and offline marketing worlds should work together so why not let our content reflect that?

Posts must be at least 250 words to be considered for the main site and a good rule of thumb would be that there are no more than 2 links per post. We reserve the right to edit, remove or add a nofollow to any links we deem excessive so this will not be a place for SEO's to beef up their efforts.

Other than that we are just looking for a way to let our writing hopefuls exercise their blogging muscles in a place that may get some more exposure for them.

Does the content have to be original?

We accept only original content.

Who owns the content?

Once you put your content on the garage site it becomes Marketing Pilgrim content. If you have simply copy and pasted another post it will not reside on MP. We accept only original material that appears in the Garage and nowhere else.

Any other rules or information?

We are anticipating at least a 7 day period between when submissions hit the Garage and when our staff can look them over before posting. We guarantee no time for this process to happen and the volume of posts will determine whether that process goes quickly or not.

So welcome to the Marketing Pilgrim Writer's Garage! It's open to all who are interested and we look forward to a different experience for aspiring bloggers.If you have any other questions please send an email to ( garage AT marketingpilgrim DOT com ). We look forward to meeting you!

Facebook: You’ll Share it and Like it!

Posted: 28 Feb 2011 12:07 PM PST

Let me share something with you. Facebook has changed the functionality of their “like” button on third-party sites so it acts pretty much like a “share” button. For marketers, this is good news because the action now carries with it, a photo and a summary paragraph making the link much more visible when it hits Facebook.

Here’s how it looks on Facebook when I clicked “like” on a Marketing Pilgrim article.

The downside for some, comes from the meaning of the words not the intent. I might share all the links I like, but I don’t always like all the links I share. It’s a categorical syllogism and it’s got some people worried that it will cause a drop off in clicks. I doubt it, since I don’t think most people had a clue what would happen when they clicked a “like” button before the change.

What did happen was that a line of text would appear in their recent activity thread and those reading their news feed would probably skip right over it. Now, with the new “like” button, not only is the resulting post more prominent and graphical, it also gives the liker an opportunity to add a comment. (This option was available on some sites but doesn’t appear to have been a popular choice.)

Facebook told Mashable that they’ll still support the share button, but it’s easy to see where this is going. From Facebook’s point of view, the “like” button is much more synonymous with the site than the “share” button.  You see a blue hand giving a thumbs-up and you think Facebook, no words are even necessary. So if you’re using “share” buttons on your website, you should probably think about changing them over to “like” sometime soon.

For the average Facebook user, the change will go unnoticed, but for marketers it’s a nice visibility boost that should result in more traffic to your website. That is, as long as your website has quality content worth liking in the first place.

Join the Marketing Pilgrim Facebook Community

Google Update: Who Are the Biggest Losers?

Posted: 28 Feb 2011 10:01 AM PST

When Google set its sights on removing content farms from search results, everyone expected Demand Media to be the biggest loser. But according to a data set provided by Sistrex Demand Media’s biggest offender eHow, not only didn’t take the bullet, they actually gained in a few areas.

So who did take the hit? Sistrex compared one million keywords before and after the change and announced that the top three biggest losers were WiseGeek.com, ezinearticles and Suite 101.

WiseGeek’s owner told the Wall Street Journal:

“We got unfairly lumped with a lot of players that had much lower-quality content. We’re not perfect, but I vouch for the quality of our content.”

The quality of their content might be acceptable, but one look at their pages and you’ll see why they got dinged. There are up to five lines of adsense ads in between each paragraph of text. Mahalo and Examiner also landed on the top 25 losers list and they’re less heavy-handed with their ad placement.

Skimming the list, which you can find here, it does appear that every other website that pays their writers in partial pennies for traffic took a hit.

Now, to be very clear, at least one name on the list, Answerbag, gets some or all of its content from Demand, so technically, they lose on that level. But, Sistrex says that overall, Demand’s eHow gained in value and in keywords.

The only thing more interesting than Sistrex’s chart, are the comments at the bottom of that page. I’m particularly fond of the one that says this proves that Demand Media is not a content farm and the one that professes that Demand Media has no soul.

What do you think? Is there a big conspiracy behind all of this or is it simply proof that you can’t use a mathematical equation to determine quality content?

 


Are You Making What You Should in Interactive Marketing?

Posted: 28 Feb 2011 08:14 AM PST

In the interactive marketing space there is a constant dance that is being done between employers and employees. The space is growing in size and importance but it is so new that there are often discrepancies between what employers are willing to pay and what employees think they are worth.

Rarely are the two sides in agreement and when a survey like the one reported by ClickZ from research by executive recruitment company Crandall Associates (the full report is for sale by Crandall if interested) there are bound to be some raised eyebrows. Below is the chart that outlines average salaries for various interactive marketing positions. Where do you fall in this chart? Do you agree with these numbers or not?

As the interactive marketing world continues to expand the demand for workers will certainly increase. Even today there is a shortage of true experienced workers. I chuckle when a job description asks for 7-10 years of social media and interactive experience. Facebook has only come to power in the past four or five years and the same goes for Twitter. As a result, there is a dearth of truly experienced talent to fill most agency and company needs for workers. Sure someone can say they have been blogging or did work with Friendster or even MySpace in its heyday but what does that have to do with the social media environment that exists today?

Couple that with the fact many who are most proficient in the art of social media and search marketing are quite young and have limited overall business experience. That’s not their fault, it’s just a matter of being in the work world for too short a time to see many circumstances that can arise which are important to know in order for techniques like social media and search to actually result in positive business results. What happens is you have many people who haven’t been around the business block yet holding the keys to more and more important parts of the marketing castle. That won’t always end well.

So this friction is likely to continue and grow as things get more and more complex which they look like they will.

How do you see the future of interactive marketing and salaries? is the sky the limit or will businesses be able to cap salary growth even as these practices become more and more crucial to the bottom line of many companies?


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