Marketing Pilgrim Published: “Attention PR/Media Relations Pros: Your Emails Are Now Spam!” plus 5 more |  |
- Attention PR/Media Relations Pros: Your Emails Are Now Spam!
- Twitter Readies for the Royals
- When Peter Met Deborah: LinkedIn ID’s Power Names [Infographic]
- SMB’s Continue to Increase Social Media Use
- 9 Out of 10 Moms Prefer Facebook
- Delicious is Saved by YouTube Founders
| Attention PR/Media Relations Pros: Your Emails Are Now Spam! Posted: 28 Apr 2011 07:51 AM PDT
Hopefully that headline got your attention. This is not some bizarre court ruling that’s going to make it impossible for you to send out media pitches and press releases, it’s a policy update from Marketing Pilgrim. As of today, any press release, media advisory, or “we think your readers will like this” emails will be marked as spam, if they are sent to andy AT marketingpil…com. Sound harsh? Well, you should see my inbox! I’ve tried replying with the correct method of contacting us, and we even have a news tips page for your submissions. None of that seems to be getting through. So, this is the one and only time we’ll tell you that you should update your records to send all of the above type emails to editor AT marketingpilgrim.com. Get that? Good! Cos, while we do want to hear from you, sending them to my email address will simply result in a “Report Spam” mouse click. Cheers!
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| Twitter Readies for the Royals Posted: 28 Apr 2011 06:30 AM PDT Maybe a few really intense baseball fans would think this post is about the Kansas City Royals but it’s not. Actually that would be more interesting than the Royal Wedding but I digress. Pictured below is everyone favorite co-founder of a huge service that still doesn’t make the money people think it should. For the unaware it’s Twitter’s own Biz Stone. He is apparently readying an onslaught of Royal tweets. We thought putting a caption to this picture might be fun. I’ll get it started: “Bieber is the real King. This royal wedding is just a royal pain. Long live the King. Hail to the Bieb!”
Give us your take in the comments.
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| When Peter Met Deborah: LinkedIn ID’s Power Names [Infographic] Posted: 28 Apr 2011 06:04 AM PDT OK, you know it's slow in the world of Internet marketing when we interrupt your regular reading schedule with a ginormous infographic that tells you what's in a person's name from a business perspective. Hey, it's marketing so every little bit of data counts…..right? (via Business Insider)
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| SMB’s Continue to Increase Social Media Use Posted: 28 Apr 2011 04:19 AM PDT It comes as little surprise that among the SMB crowd, social media is gaining more and more traction. For many of the common reasons that SMB's can be slower to adopt certain manners and methods of anything (lack of time, lack of resources etc) the adoption rate of social media offerings has been slow to get going but it’s going. A recent report from the American Express OPEN Small Business Monitor (as reported by eMarketer) shows that the shift continues toward social media being an increasingly important part of the SMB marketing repertoire over the past 4 years.
As for which social media outlets are being used? The bulk of the concentration is on Facebook while LinkedIn and Twitter are the other major players. One statistic I find a little disappointing is the relatively low use of blogs by the SMB space. I am not a full believer that a blog necessarily wins customers but the SEO benefits of a blog combined with the ability to truly engage a very real part of any customer base seems to elude most SMB's. Many are just afraid to commit to writing anything which is a strategic error that many, many SMB's make.
While an SMB saying that they use social media is nice, the other side of this coin is the one that really needs to be looked at in greater detail. That area is the effective use of social media and other online marketing tools. Many SMB's answer the question of "Do you have a Facebook page / Twitter accountfor your business" with "Sure, I have one!" The real important question, however, is "Are you maximizing your social media presence?" Other questions that often baffle the SMB are "Are you effectively monitoring and measuring the effectiveness of your Facebook / Twitter / LinkedIn presence?" as well as "What is the true benefit to your business of having a social media presence?" This lack of nuance exists because many SMB's just settle for being there with regard to social media. In other words, they don't understand how to manage social media in a way that they can truly get business value from it. Many jump in without any planning or forethought only to abandon their efforts after very short periods of time due to a perceived lack of response both from their staff and their customers. Of the 35% of SMB's from the OPEN survey who say they are using social media, I would bet that at the very least, half of them have not paid any real attention to that presence or have given up on their efforts prematurely. Most SMB's don't understand the amount of effort that goes into making these communication channels work. As a result, they will turn to the wonderful social media expert / guru / ninja crowd who has hung out a shingle proclaiming their vast knowledge of the space only because they themselves have lost a job or have been forced to find other ways to generate income. All in all, it's a very rough scene for the SMB in the social media space due to sheer ignorance. That's a shame but it happens more often than not. So what would be a great next step is moving beyond the simple "Are you involved in _______?" questions and get to the meat of the situation? Questions need to be asked and answered like "How often are you updating your social media efforts?" or "How are these social media efforts used to support and enhance other marketing efforts?" or "How are measuring the effectiveness of your social media campaigns?" or "Do you even have a strategy or are you just winging it?" These questions will help the SMB to move from simply playing along to gaining true business value from the activities that all the cool kids say they should be doing. What is your experience in working with or for an SMB when it comes to social media? What percentage of those you talk to 'get it'? How willing are they to invest their resources into really working the social media space to their business advantage? It's questions like these that will help the SMB grow in this space and get beyond the idea that just being there is enough. Because let's face it, just being there isn't even half the battle. It's just the start of it.
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| 9 Out of 10 Moms Prefer Facebook Posted: 27 Apr 2011 03:49 PM PDT If you’re looking for mom, forget the kitchen, check Facebook. She’s probably over there right now, playing games, “liking” for coupons and tagging embarrassing baby pictures of you for all your friends to see. The January 2011 "How US Moms Share and Spread Information" survey by Lucid Marketing says that 93% of the moms that answered the survey use Facebook and 36% use Twitter.
Though social networking sites are more important than ever, 98% with email accounts said they check them everyday. They also said that email ranked highest as the way they learned new things 84% said they use it to share that knowledge. It’s interesting to note that the same percentage said they prefer to share information face-to-face and 80% said the use the phone. Which is funny because I thought actually using a phone to call people went the way of MySpace. Sharing by Facebook only comes in at 69%, so even though many of them have Facebook accounts, a lot of moms aren’t using them to spread the wealth. When they do share, their significant other was usually the recipient, with best friends and family members coming in a close second. Lesson to be learned here? If you’re marketing to moms, Facebook is fine, but email is still your best bet. Want more information? You’ll find additional stats at MarketingCharts.com. Join the Marketing Pilgrim Facebook Community
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| Delicious is Saved by YouTube Founders Posted: 27 Apr 2011 02:13 PM PDT
Thanks go to Chad Hurley and Steve Chen, the founders of YouTube. Before that, they worked for Paypal, so I’d say they understand the internet biz. That’s the good news. The potential bad news is there are likely to be changes ahead and that might start some people gasping for air once again. Delicious is going to move from Yahoo! to the servers of AVOS, a new company that appears to have been built for this very purpose. According to the FAQ, the change over will happen around July of this year and all users will need to either opt-in to move their bookmarks or lose them in the shift.
Hmm. . It’s all a bit Kumbaya for my taste. And seriously, we ditched Delicious because we thought it needed a better home? I hope the execs behind those words aren’t pet owners, or heaven forbid, parents. Let’s be straight, Yahoo! You sold the site because it’s not a moneymaker. Also, I haven’t been a big user of Delicious for years, but when did they start this whole “tastiest content” nonsense? Probably at the same time when they dropped the original configuration of “del.icio.us.” Remember those days, where that kind of URL was so cool because no one understood how to pronounce it? It I were a diehard delicie, I’d be worried about that last part that says we’re going to make the site “more fun.” Granted, Delicious needs work. It’s very old school. It always reminded me of Usenet and that’s not good if you want to attract a general audience. That, of course, will be the goal for AVOS. They’ll need to redesign the site to make it enticing for the average internet user and not just for tech geeks and fangirls like me who use it to catalog fan fiction. Are you a Delicious user? What do you think of the switch and how big of a change do you think AVOS will make in order to turn a profit?
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