Marketing Pilgrim Published: “GoDaddy Reputation Managers Must Wish This Was A Joke” plus 3 more |  |
- GoDaddy Reputation Managers Must Wish This Was A Joke
- Google’s Latest Tool Identifies Page Speed Issues
- Facebook Wants Businesses to Convert!
- Smartphones Are a Mommy Must Have
| GoDaddy Reputation Managers Must Wish This Was A Joke Posted: 01 Apr 2011 06:36 AM PDT
Parsons is a free spirit for sure (his bio is here) and he usually could give a rip about what people think about him or his tactics. Who can blame him since he is an ex-Marine and Vietnam War vet (which I personally have respect for). His elephant hunt, kill and butcher video, though, is quickly making him more infamous than famous and if you are the GoDaddy marketing and PR group you probably are having a tough time right now. Scantily clad girls are one thing because that can be seen on TV at any moment during any day. That's how GoDaddy made its name. Sure beats saying "Hey, we sell domain names!" However, because of this type of promotion being used by everyone and their brother, we don't need GoDaddy to provide it more. In fact, that whole angle is so played out maybe Parsons thought that showing him shoot an elephant then watching Zimbabwean villagers butchering the elephant in GoDaddy hats was the better way to get our attention and buy a few domains from the Great White Elephant Hunter?
Honestly, I don't begrudge people needing to survive especially in harsh environments. The idea that these elephants were killing crops and could be eaten if killed is part of nature. Mashable addresses this side of the story quite well and I do get it. What it's not part of though is marketing. Shock has always been a way to get attention. Ask Howard Stern who has become a very wealthy man by shocking people. But this one certainly crossed the line even when you consider a personality as large as Parsons. In the world of the Internet there are limits and it will be incredibly important for marketers to understand just where they might be. While I seriously doubt that many big company CEO's are out trying to put promotional materials on hungry villagers right at this moment this whole incident will need to be look at from the perspective of "How far am I willing to go?" Now, getting down to the real deal here. Do I think this will impact GoDaddy sales in either direction? I doubt it will make them go up but I also doubt that it will hurt them. What this will do is create an unnecessary talking point for the brand that will overshadow the Danica Patrick's and Jillian Michaels' of the GoDaddy world. What will be interesting is to see how these ladies manage their own reputations in light of this event. Would they be offended enough to walk away from the money they are making? That might be the more interesting reputation play in this whole thing since Parsons and GoDaddy can't do much more to shock people to get press like this post. Oh and if they are already associated with GoDaddy I suspect they’ll stick around because they have bought into the culture and, especially in Patrick’s case, it’s more than just her brand at stake since her race team is sponsored by GoDaddy. Yikes. So on that note, we'll stop giving it attention. The bigger question is what kind of business impact will this have (if any)? Also, when it comes to getting attention and press how far are you willing to go these days? Is there such a thing as bad press? Maybe when you get as big as GoDaddy, then no. But for the rest of the business world, however, it's not a joking matter.
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| Google’s Latest Tool Identifies Page Speed Issues Posted: 31 Mar 2011 09:54 PM PDT
Well, one SEO signal that has received some attention in the recent past is the speed with which a page loads. Google has always rewarded sites that are coded cleanly and load quickly because it is important to user experience of that page. Another result of a ‘clean’ page is the page loading quickly. To help measure this element Google has introduced its Page Speed Online tool, which is described in their Webmaster Central Blog.
Here is a screenshot of the results page (it’s a bit hard to read and we apologize). The results are broken into high, medium and low priority and there is an option to look at the page as it relates to mobile as well.
So I'm just going to take a wild guess and say that while it may not be the most important factor in ranking pages it must mean something to Google if they are providing a tool to measure, diagnose and help improve a web page's speed. Your thoughts?
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| Facebook Wants Businesses to Convert! Posted: 31 Mar 2011 01:52 PM PDT
Prior to now, you could get away with it because switching from profile to page meant losing all your followers and starting from scratch. To quote Inspector Clouseau, “not anymore!” You can now use the fancy dancy migration tool to automatically convert. Once you complete the process, your friends will become fans (I like the sound of that) and you’ll have access to a larger number of tools and stats. It also means that you’ll be able to cross the 5000 friend threshold because there’s no such limit on fans. The downside is you will lose some of your content. It appears that only your friends and profile pic will carry over. I’ve also seen people complain that there are no “are you sure” reminders during the process, so go through the steps carefully. There’s no going back. For most people, making the decision as to whether they need a profile or a page is a pretty simple. Companies, brands, non-profits, organizations — those are all obvious. But what about the the person who is a business unto themselves? Singers, authors, famous bloggers? Lady Gaga is a person (profile) but she’s also a business (page). If that’s where you are, then you probably should have both — one public persona and one private. You can’t have two profiles on Facebook but you can have a profile and multiple pages, so if your current profile is already full of business connections, convert that to a page then open (I’m assuming this is doable, haven’t tried it) a personal account that you keep for friends and family only. I think that a lot of creative people tend not to think of themselves as a business even though they’re selling a product or can be hired to do a job. To make matters worse, the Facebook concept of “fans” over “friends” feels egotistical when you don’t have a large brand name to hide behind. Though people may enjoy reading my work, I never think of them as “fans” and so converting to a Facebook Fan Page feels weird. But by putting a page out there, you’re telling people that you’re a pro and they should buy, work with or hire you, so it is the right thing to do. Hmmm. . .maybe I need to go practice what I preach and turn my personal Cynthia Boris Facebook profile into Cynthia Boris the Writer page. Are you ready to convert?
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| Smartphones Are a Mommy Must Have Posted: 31 Mar 2011 12:58 PM PDT
BabyCenter says;
The pregnancy and parenting website surveyed 5,000 US moms to find out how and when they use their smartphones. More than half the women said that they bought a smartphone “as a direct result of becoming a mom.” Once they became a mom, the camera became the most important feature, followed by the video option and then apps. The survey said that before becoming a mom, apps didn’t even make the top ten list of important phone features. Apps are so big that 52% of moms admitted to having ten or more on her phone and 25% of those were for her kids. Other Findings: – One-third (33%) of moms have used their smartphone for health and wellness in the past month, making a mom 50% more likely to do so than average. – Moms are also 40% more likely than average to use their smartphone for social networking. – Her top three social activities include reading social newsfeeds (56%), updating her status (54%), and reading answers to posted questions (48%). Mobile, Moms and Marketing Moms do most of the buying for the family, so being able to buy diapers while waiting to pick the kids up at school is a real boon. The survey found that 68% of moms use their smartphones to shop. 15% more likely than the average. 62% said they use shopping apps to compare prices and do research. Best of all, 46% said that they have “taken action after seeing an ad on their smartphone.” Which ads did moms like best? Those with coupons, local deals and bar code scanning. Tina Sharkey, Chairman and Global President of BabyCenter says,
One note of disclosure here. BabyCenter does have a collection of mobile phone apps such as the “Booty Caller” which sends a text message to wannabe pregnant woman telling her when she’s most fertile. Just so we’re clear on the source of the information but that doesn’t negate the results. If you market to moms, you need to get yourself a mobile website, a mobile ad program and a couple of time saving apps.
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