Marketing Pilgrim Published: “Marketing Pilgrim Welcomes Our New SEO Channel Sponsor” plus 2 more |  |
- Marketing Pilgrim Welcomes Our New SEO Channel Sponsor
- Netflix, WebMD Make the List of Most Successful Digital Media Companies
- AOL Shifts from Freelance to Full-Time
| Marketing Pilgrim Welcomes Our New SEO Channel Sponsor Posted: 05 Apr 2011 05:17 AM PDT
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| Netflix, WebMD Make the List of Most Successful Digital Media Companies Posted: 04 Apr 2011 01:28 PM PDT
Not surprisingly Google, Yahoo, Apple and Microsoft took the top four places in that order. Fifth place went to Netflix with their estimated revenue of $1.5 billion-plus. Netflix recently lined up some big deals with the studios and now that they’re doing well with their streaming arm, the future looks very bright for this ground-breaker that is slowly clearing the field of all competition. AOL came in seventh and is probably the most unpredictable company in the top ten. With all the firing and shifting of content over there, it’s hard to say where they’ll be by the end of the year. Better off or on the way out? Facebook, which feels like it should rank higher, came in tenth with $1.07 billion in revenue. I’d expect them to climb the chart a few notches before the year end. Their popular playmate Zynga also made the list, claiming the 13th spot. Online job search engines CareerBuilder and Monster came in 19th and 20th. Monster tying with WebMD, the leader in online health information. Groupon may make a lot of noise, but they came in middle of the road, landing in the 23rd spot just above Major League Baseball. Football beat them both by a few notches. Linkedin landed almost at the bottom of the list, but that’s likely to change with their new ad strategies. Also at the bottom, the parent companies for Classmates and Friend Finder, two sites that I didn’t realize were still big moneymakers now that Facebook has claimed much of their audience. Want more information? You can see the full list along with the revenue amounts and business snapshot at paidContent.com.
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| AOL Shifts from Freelance to Full-Time Posted: 04 Apr 2011 12:57 PM PDT
Arianna Huffington doesn’t agree. That’s the rumor, anyway. According to Business Insider, AOL, under the leadership of Huffington, is doing away with freelancers. Not only are they looking to work with only full-time employees, but one source says, those employees are expected to be at their desks at 9:00 am. Business Insider posted an email that was sent to them from a former freelancer and I found this paragraph particularly interesting.
Huffington has been quoted as saying that she’s working to bring back old school journalism and for that, I say, yeah! But by cutting ties with freelancers, she’s in essence saying that she doesn’t believe they can do as good a job as an employee and that’s ridiculous. News doesn’t happen only in LA, NY or Washington, DC. News happens everywhere, and having a freelancer close to the source can make the difference between getting the inside scoop and getting the scoop everyone else got. When it comes to niche topics, doesn’t it make more sense to have a freelance foodie from Florida than a full-time writer who also covers gardening, books and events handle that beat? AOL’s business-and-finance editor Peter Goodman took issue with Business Insider’s original story and here’s what he had to say;
As much as I hate to admit it, he’s got a point there. The one, very large, downside to having a team spread out all over the country is communication. I’ve worked with a half-dozen virtual companies and no matter how many phone calls or Skype meetings you set up, someone is always left out of the loop. And when it comes to brainstorming nothing beats a face-to-face pitch session. But what Goodman gives with one hand, he takes away with the other.
The phrasing here says that bloggers are not paid, someone correct me if I’m wrong. This paragraph goes along with a line in the original Business Insider post which said that although freelancers were being let go, they were told they could still contribute without pay. I’ve been in the position of managing a writing team for a website and it is hard to keep the content flow and standards up when they’re freelancers. That’s been my experience and it sounds like AOL feels the same way, too. The trouble is AOL needs a huge amount of content everyday and now it’s going to be up to the chosen few to fulfill what was the work of the many. So congratulations to the newly hired, full-time writers and kudos to AOL for trying to up the quality of content on the web. I’d also like to send my condolences to those same full-time writers who are going to be tearing their hair out a month from now as they try to meet all of their deadlines.
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