Marketing Pilgrim Published: “New Chrome-Like Look to Google Toolbar for IE” plus 3 more |  |
- New Chrome-Like Look to Google Toolbar for IE
- Where Do Consumers Go for Product Reviews? Not Social Media
- Google Makes Move to Use Mobile IDs for Tracking
- Google Map Maker Rolled Out in US
| New Chrome-Like Look to Google Toolbar for IE Posted: 20 Apr 2011 07:01 AM PDT Google sure knows how to make the best of a situation. While Internet Explorer continues to lose ground in the browser wars, Google has added features to their Toolbar 7 for Internet Explorer that can make an IE user’s Google experience look a lot like as The Next Web puts it, a mini-Chrome. The biggest introduction to the toolbar is Google Instant. Here is Google’s video overview from their blog post The bottom line here is that despite the once huge advantage that Microsoft had to make all of their IE users make Bing their search engine of choice, they are losing that battle as well as their browser market share continues to erode. Now, Google is making their toolbar act so much like Chrome that maybe people will want to give it a try. This does not bode well for Microsoft no matter how you try to spin it. My question is what will happen to Bing’s progress in the search wars if IE continues to lose it’s once dominant position in the browser wars? Can you say trouble?
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| Where Do Consumers Go for Product Reviews? Not Social Media Posted: 19 Apr 2011 02:56 PM PDT Going online to research a product before you buy it is something nearly everyone does at least a few times a year. People look up everything online, especially high-tech items, clothing, cars, and even DVDs and CDs. And you can bet that what they read online is influencing which item they buy and who they buy it from. But where do people look for information? Lightspeed Research has the answer.
As you can see, social networking lands at the bottom of the list, which doesn’t bode well for all those brand “likes” on Facebook. Naor Chazan, Marketing Director, Americas at Lightspeed Research says,
I respectfully disagree. The problem here is not in the results but in the question. It’s totally true that people don’t go to social media to research a product, because it’s not made for that. Social media is not easily searchable and the information is delivered so randomly it wouldn’t make sense to start there if you wanted to know about the benefits of a new Ford. On the other hand, if I’m on Facebook and I see that a friend is excited about a new book, I’m going to go find that book on Amazon and I might buy it. In effect, I have been influenced by a review on social media. The reverse is also true. If my friend has a negative experience with an airline, I’ll think twice about booking a flight with them in the near future. I’m not knocking Lightspeed’s research. Their paper is loaded with excellent information in regard to consumer shopping behavior and I recommend you read it when you’re through here. I just think we need to be careful about viewing social media as the be-all solution for marketers. When I cook, I use a variety of tools to get the job done quickly and properly. Same goes for marketing. Social media may be your favorite tool, but it’s not always the best one for the job.
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| Google Makes Move to Use Mobile IDs for Tracking Posted: 19 Apr 2011 01:00 PM PDT
The article states that other companies already tap into this mobile-app cookie system, but Google has been reluctant to go there due to privacy issues. Apparently, they’re reluctant no more. A Google spokesperson told ClickZ,
All of which are good things for both advertisers and consumers, though consumers are likely to balk at the idea when they realize what’s going on. To combat this automatic distrust, Google says they will offer an opt-out system, but its unlikely that mobile users will flock to the website to remove themselves. The truth of the matter is, most mobile users won’t even know it’s happening. Meanwhile, advertisers will have a better handle on who sees their ad, when they see it and how its counted. All of which means, their advertising dollar will be better spent. Does the idea of mobile phone ID tracking bother you?
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| Google Map Maker Rolled Out in US Posted: 19 Apr 2011 08:58 AM PDT Google Maps is pretty interesting to watch and sometimes difficult to keep track of for those of us who have other things to do in life. Today, the Google Lat Long blog tells about Map Maker which is a way for people to help Google build out their map experience with local information that end users feel is important. Check out the video for the Map Maker overview. The blog post goes on to say
For those who think that mischief will be afoot because of the freedom for anyone to add anything Google claims to have planned for that.
So Google once again wows the world with more whiz bang stuff while upwards of 90% of the Google Place Pages remain unverified. Is this just another instance of Google moving on without even considering what work absolutely needs to be done to repair the foundation of their local efforts? I think so but I doubt that Google does.
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