Social CRM Shows Its Value

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Social CRM Measured Recommended Research The True Value of Social Business Improve your social CRM efforts and learn the benefits of the social business model. Are you confused about how to determine the true value of social business initiatives? That's not surprising given the various misconceptions circulating about ROI. Results such as influence, engagement, impact or customer satisfaction are not values but benefits. If you want to gain the green light on your social initiatives, then you must discuss the value with your executive team in monetary terms. This paper will tell you what you need to know, and explain the benefits of social business including: Extended influence with prospects and customers Improved branding Improved customer service Heightened customer loyalty Better insight into customers >> Learn More 2010 Sales Trends Analyzed In total, data was collected on over 100 metrics related to sales performance, and more than 2,800 companies participated in the survey. The 2010 Sales Performance Optimization Study (SPO) represents CSO Insights' 16th annual assessment of the major decline in the world of sales performance over the past year, what contributed to this drop in effectiveness, and insights regarding how and why some firms are outselling their peers through investments made in supporting sales teams, increasing process adoption and enhancing levels of relationship vendors have with their customers. Download this free white paper now to learn more! >> Learn More What is Focus? Focus is a new business destination where business professionals can help each other with their purchase and other business decisions. You can consult Focus whenever you need it. Look to us for practical and actionable insight and specialized support for your business purchase decisions on applications, technology, services and more. Join the Community. Realize the benefits of Focus Membership - all free and open for business. >> Learn More

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